Sick ideas. Sick individuals. Innovative clothing.

        Gelo is not what you see in stores, not what you see on TV, not what you see the "cool kids" wearing, and not what other companies put on the shelves. Gelo is what you see when you daydream in class, what you see when you doze off while driving, and what you see when you pretend to listen to your girlfriend's cat story. Gelo is the beginning of a new breed of clothing, one that will leave people wanting to see it again. Gelo is the artist in all of us, the anti-corporation, the images that we see but are never on our favorite clothing. WE make gelo for you, for us, and for that kid that falls asleep in biology. Gelo is what you draw on your math notes, and what you doodled last week in your english notebook. We don't do it for the money, the fame or the hot chics. Just for the everyday kid looking for his voice to be heard and his shirt to be fresh.